As a practice manager, balancing patient care with the operational demands of a GP surgery is no easy feat. One area that can make a huge difference to your surgery’s success is an effective digital marketing strategy. Whether you’re aiming to boost patient registrations, engage your community, or improve your online reputation, digital marketing can help you achieve these goals—and more. In this blog, we’ll explore how digital marketing can transform your GP surgery and why it’s an essential tool for practice managers.

As the colder months approach, the importance of winter vaccinations is at the forefront of healthcare planning. With the flu season in full swing and the ongoing need for COVID-19 boosters, it’s essential for GP surgeries to be proactive in encouraging patients to get vaccinated.

Facebook ads are a powerful tool for GP surgeries looking to increase their online presence, attract new patients, and engage with their community. With over 2.9 billion active users on Facebook, it’s a platform that can help you reach a wider audience quickly and effectively. In this beginner’s guide, we’ll break down the basics of Facebook advertising and how to make it work for your GP surgery.

Patient engagement is at the heart of delivering high-quality healthcare services, and it’s a big part of what the CQC look at when evaluating your practice.

Since the pandemic, our reliance on digital channels has quickly increased. As such, social media has become a powerful tool for GP surgeries to connect with patients, share important health information, and enhance their community presence.

If you’re managing a GP surgery, you’ve probably heard the term "SEO" thrown around in discussions about your website and online presence. But what exactly is SEO, and why should it matter to your practice? Let's break it down.

A strong online presence is crucial for any NHS GP surgery. Not only does it help in reaching more patients, but it also enhances communication and improves overall patient satisfaction. Here are some easy, actionable tips to help you optimise your surgery’s digital footprint.